-
WHEN YOU CHOOSE WHAT MATTERS, YOU CHOOSE HOPE.
This season, choose platinum. Platinum Guild India contributes to uplift the lives of migrant workers.
visit the store -
Platinum - a rare metal descended straight from heaven, over 2 billion years ago
A celestial tribute to your rare character.
-
Once upon a time, we asked, “What’s in it for me?”
And ignored, “But how can I help?”
Once upon a time when the world changed,
we found hope in a simple fact.
It’s only when we come back to the things
that were there all along,
that we find what truly matters.
Our collection is a testimony to men who are guided by their values. The men who choose what truly matters, even when they are faced with challenges. Nothing captures the essence of their being and their personal milestones better than rare platinum.
PLATINUM?
-
Platinum Is Rare
Platinum arrived on earth after a meteorite crash over 2 billion years ago. Therefore only a limited quantity of this precious metal is available on earth. Platinum is 30 times more rare than gold.
-
Platinum is Enduring
Platinum is unmatched in durability and strength, owing to its density which is one of the highest of all the naturally occurring elements on the planet. Its inherent resilience allows for little material loss with daily wear and tear, making it truly eternal.
-
Purity
Platinum jewellery consists of a metal that is almost entirely pure – 95%. With minimal use of other ingredients, platinum’s purity makes it one of the finest metal available today. Never to lose its natural luster, remaining unchanging with time.